courtesy
The Good Housekeeping Institute Beauty Lab scientists test hundreds of hair products every year, from shampoos and conditioners to hair masks, leave-in conditioners and every hair styling product on the market, including hair serums, mousses, hairsprays, dry shampoos and more. To find the best of the best, each product undergoes a rigorous testing process to determine which haircare and styling products really work.
To start, our scientists send label-masked products to a panel of thousands of readers across the country, who then use them in their day-to-day lives and evaluate them on everything from performance to packaging to scent. Meanwhile, in the Beauty Lab, GH analysts and chemists use state-of-the-art tools to scientifically measure the products’ efficacy, like an Instron machine, which gauges a product’s conditioning capacity, and a swatch-wash station to calculate a shampoo’s ability to cleanse or protect against color fade. We also conduct weathering procedures to mimic hair exposure to UV light and heat styling and an environmental chamber that exposes hair to high levels of humidity to test frizz-fighting claims.
So, what products should you actually use in your hair? According to GH Beauty Lab testing, here is a definitive list of the absolute best hair products and haircare brands that are proven to work, including top picks for all hair types and textures (curly, natural, wavy, long, short, dry, damaged — you name it!). And while you’re at it, check out the rest of our latest Beauty Award-winning products.
Advertisement – Continue Reading Below
Best Shampoo and Conditioner for Dry Hair
BioRenew Hydrate Coconut Milk Shampoo and Conditioner
Herbal Essences’ products, made with coconut extract and aloe, boasted the highest level of conditioning in the GH Beauty Lab’s test of hydrating shampoos and conditioners for dry hair, with this pair performing best in a test with the Lab’s Instron machine which gauges combing force through wet hair, proving strong conditioning benefits. Consumer testers loved these infusions, too: “My dry hair was much more moisturized,” one tester marveled.
- Great drugstore value
- Highly conditioning
Best Shampoo and Conditioner for Damaged Hair
Moisture Co-Wash Whipped Cleansing Conditioner
A sulfate-free 2-in-1 shampoo and conditioner with a higher ratio of conditioning ingredients, Joico’s cleansing conditioner was a winner of the GH Beauty Lab’s cleansing conditioners and co-washes test for giving parched, damaged hair a nourishing cleanse. “My hair is noticeably softer and healthier-looking than with my regular formulas,” a tester said. In Lab testing, it rated highest for making hair feel stronger and look smoother and less frizzy.
- 2-in-1 saves time and money
- Strengthening, smoothing and softening
- May be too rich for finer hair
Best Volumizing Shampoo and Conditioner
Fructis Full and Plush Shampoo and Conditioner
Get bigger, bouncier hair with this Garnier pair, which tied for best in the Beauty Lab’s volumizing shampoo and conditioner test. “My hair felt fuller after just one use,” a tester raved. In Lab evaluations, these came in highest for noticeably upping hair’s volume.
- Bargain price
- Instant volumizing effects
Best Lightweight Shampoo
Legendary Olive Replenishing Shampoo
It may be “blended” with olive oil and argan oil, but Garnier’s Legendary Olive shampoo — along with its conditioner — was a GH Beauty Lab test winner for its nourishing cleansing with no heaviness. The pair tied for second in the combing test for conditioning, yet more than 90% of users said it didn’t weigh hair down. The pair made hair “manageable,” “supersoft” and “bouncy,” testers said. Almost all gave the “fresh” scent a perfect score.
- Effective cleansing and conditioning
- Not heavy on hair
- Good value
Best Lightweight Conditioner
Pro-V Sheer Volume Foam Conditioner
Perfect for the conditioner-averse, Pantene’s first-ever foam version feels as airy as a cloud, making strands supple and bouncy. The formula conditioned well in GH Beauty Lab testing and 95% of users reported that the formula didn’t weigh hair down. “It worked wonders for my fine, limp hair — it had more body,” a tester said.
- May not be conditioning enough for thick, textured, or damaged hair
Best Color-Protecting Shampoo and Conditioner
Keratin Smooth Color Shampoo and Conditioner
The Tresemmé duo tops the Beauty Lab’s test of hair color-preserving shampoos and conditioners. Post-use, hair sample color faded least after 20 washes and 10 hours of UV exposure in Lab testing. One tester marveled that they were “like expensive salon products.”
- Prevents hair color fading
- Salon-quality at great value
Best Salon Professional Shampoo and Conditioner
Densifique Bodifying Shampoo and Conditioner
A salon splurge that’s worth it, Kérastase’s indulgent duo tied for best in the GH Beauty Lab’s volumizing shampoos and conditioners test for thickening strands using ingredients like peptides and hyaluronic acid. Testers “loved” this fine-hair “Holy Grail” that “truly worked” for “all-day body.” These won for thickening strands and making styles fuller compared with other shampoos and conditioners, data revealed, and also earned top points for weightlessness.
- Boosts hair thickness
- Weightless feel
Best Sulfate-Free Shampoo
Shampoo Fade-Defying +Orchid Oil
To keep your shade vibrant, suds up with OGX’s sulfate-free shampoo, a GH Beauty Lab test winner for preserving hair color along with the matching conditioner. In tests on hair samples, these ranked near the top for preventing color fading after 20 washes and 10 hours of UV exposure, and for conditioning ability. “I didn’t notice any fading while using these,” a tester marveled.
- Sulfate-free formula
- Prevents hair color fading
- Great value
Best Purifying Shampoo and Conditioner
Nutritive Solutions Daily Moisture Shampoo
This light, refreshing Dove shampoo (used with the matching conditioner) was by far the tester favorite in the GH Beauty Lab’s test of hydrating shampoos and conditioners, with 100% stating that they would continue using it. “The effects were wondrous,” a fan raved. “My hair was fantastic — brushable, silky and flowing.” In Lab evaluations, the formulas rated best for leaving hair clean and easy to style.
- Doesn’t weigh hair down
- Effectively cleans and leaves hair manageable
Best Hair Growth-Enhancing Product
Essentials Kit for Women
A GH Beauty Award winner for its breakthrough technology, this KeepItAnchored shampoo and scalp serum set helps maintain hair’s fullness by improving the scalp’s condition with ingredients like niacinamide, zinc and caffeine. In a clinical study on the technology, users of it had about 2,400 more hairs on their scalp after six months than those who used a placebo, according to GH Beauty Lab data analysis.
- Boosts scalp health to minimize hair loss
- Produces visible results
- Takes time to see results
Best Hair Volumizing Spray
SuperPlump Thickening Blow Dry Spray
Get an instant lift and noticeable volume with ColorProof’s featherweight, fast-acting mist, the winner of the GH Beauty Lab’s hair volumizing sprays test. Hair was “immediately bigger, fuller and thicker” and “looked the best it ever has,” two testers said. 100% of users agreed that the spray didn’t weigh down hair or make it feel crunchy, and it scored on top for ease of styling.
- Instantly boosts fullness
- No weight or crunchiness
- Makes styling easier
Best Hair Thickening Spray
Instant Lift Thickening Spray
Inject lasting body and fullness into fine or flat hair by misting this GH Beauty Lab thickening spray test winner from hairstylist Kristin Ess. 91% of users agreed that it made hair look instantly voluminous, and it was tops for thickening. “Fantastic volume that lasted two days!” a tester raved.
- Gives instant volume and thickness
- Lasting effects
Best Hair Serum
Kerasilk Control Rich Protective Oil
Goldwell’s dry hair oil was a strong smoother and the top shine booster in the GH Beauty Lab’s anti-frizz styler test. “It actually works — and wasn’t greasy!” a tester raved. Hair was “very shiny” and “never frizzy over many uses,” others said. The oil blocked frizz on hair samples in the Lab’s test and tied for #1 at keeping users’ hair frizz-free all day.
- May be too heavy for fine hair
Best Anti-Frizz Hair Product
Discipline Anti Frizz Smoothing Spray
Great for anyone averse to heavier styling products, Kérastase, a winner of the GH Beauty Lab’s anti-frizz styling products test, provides potent frizz-fighting power in a lightweight liquid spray. The mist stopped frizz on testers for a full day and on hair swatches in the Lab humidity chamber, and it didn’t feel tacky on hair. “This single bottle worked better than the three-product combination I was using,” a tester said. “It smoothed out my frizz and broken ends without leaving any film or crunch behind.” More than half of users raved about its “pretty” floral scent.
- Keeps hair free of frizz all day
- Not sticky
- Lightweight
Best Shine Treatment
Elvive 8 Second Wonder Water
A GH Beauty Award winner, this innovative L’Oréal Paris liquid treatment with wheat protein imparts weightless silkiness and shine to even damaged hair in seconds. 83% of GH Beauty Lab testers found that it made strands feel silkier; 88% reported that it didn’t weigh hair down.“I couldn’t believe how incredibly shiny and smooth my hair was,” one said.
- Boosts hair shine and smoothness
- Not heavy
- Great value
Best Hair Touch-Up Wipes
Frizz Defy Anti-Frizz Sheets
These innovative, handy hair wipes from Nexxus, a GH Beauty Award winner, are infused with argan oil for instant frizz taming anytime. Testers loved that they were “so small, they could be tucked in a pocket” and “discreetly tamed fly-aways during the day.”
- No-mess and portable
- Smooths hair on the go
- Best for touch-ups, not everyday styling
Best Hair Smoothing Cream
Fructis Style Smooth Blow Dry Anti-Frizz Cream
This argan oil-infused Garnier Fructis cream, a winner of the Beauty Lab’s test of smoothing styling products, effectively fends off frizz and makes strands sleek. The formula earned high marks with testers for daylong frizz defense and for immediately smoothing hair with no oily or sticky effects. “It rained for almost a solid week, and I didn’t have a problem with frizz,” a user revealed. “I love the texture it left my hair with — smooth and bouncy,” another said.
- Affordable
- All-day anti-frizz effects
- Non-greasy
Best Blow Dry Spray
Advanced Hairstyle Blow Dry It Quick Dry Primer Spray
A few spritzes of this L’Oréal Paris blow dry spray can save you precious hair drying minutes, GH Beauty Lab testing discovered. The mist reduced drying time by 15%, or 20 seconds per one-inch-thick hair sample, and 71% of testers said it sped up their drying time.
- Cuts down blow-drying time
- Sprays on easily
- Lightweight
Best Hair Styling Tool
The Double Shot Blow-Dryer Brush
A GH Beauty Award winner, this inventive 2-in-1 Drybar hair styling tool combines a hair dryer and a hair brush in one wand that dries strands as you brush through. The top-ranked hair dryer brush was “comfortable to hold” and glided smoothly through hair, testers reported, and it didn’t overheat the hair or scalp. “I loved it!” one raved.
- Time and money-saving
- Easy to hold and use
- Gentle on hair and scalp
Best Flat Iron
Lava Ceramic Hairstyling Iron
This state-of-the-art speed hair straightener from CHI earned a rare 100 out of 100 from GH Beauty Lab expert evaluators in flat iron testing. It heated up to 96% of its maximum temperature in 60 seconds, and it scored best for fully straightening hair and keeping it frizz-free all day.
- Heats up quickly
- Best at fully straightening hair
- Keeps hair smooth for a full day
Best Hair Dryer
Nano Titanium Hair Dryer
The BaBylissPro tool dried hair fastest of all the hair dryers in the GH Beauty Lab’s test. In calculations of drying time of standardized prewashed hair samples, it earned a perfect score, outperforming every other hair dryer tested. It also got high marks for strong airflow and easy-to-use buttons and attachments. “It is elegant-looking, not too loud yet powerful, and it works wonderfully!” an evaluator marveled.
- Dried hair faster than other models
- Powerful airflow
- Easy to use
Best Travel Hair Dryer
Drybar Baby Buttercup Travel Blow Dryer
The winner of the GH Beauty Lab’s travel hair dryer test, Drybar’s top-of-the-line model delivers fast-drying power in a portable package. It scored perfectly in Lab evaluations for having easy-to-use controls, dried hair samples quickly, had strong airflow, and was easiest to maneuver and comfortable to hold. This “light” tool “is the right size and could do double duty for home or away,” users noted.
- Dries hair fast
- Powerful airflow
- Easy to use
Best Hair Brush
The Flex Brush
This inventive hair tool, a GH Beauty Breakthrough Award winner, has a bendy head that hugs head contours for less tugging. It earned rare near-perfect score in Beauty Lab testing for gently detangling wet or dry hair of all textures. “By far the best brush I’ve ever used on myself or my clients,” a pro stylist tester raved.
- Gentle with minimal snagging
- Works on wet or dry hair
- Good for all textures
Best Leave-In Conditioner
Advanced Keratindose Pro-Keratin Renewal Spray
Double up on hydration by applying this GH Beauty Lab test-winning Biolage protein-infused spray moisturizer on damp hair. In Lab testing, it came out on top for its conditioning ability and for making damaged hair samples feel smooth.
- Proven to be highly conditioning
- Smooths damaged hair
- Verastile for different hair types
Best Hair Detangler
Inforcer Brush Proof Anti-Breakage Detangling Spray
A GH Beauty Breakthrough Award winner, L’Oréal Professionnel spray is misted onto your brush first to minimize damage, and it’s great for long hair. “The unique application prevents too much product from going on hair, which can make it greasy or weigh it down,” says GH Beauty Lab Director Birnur Aral, Ph.D. “It’s the best detangler I’ve ever used — it took only one stroke,” a tester said.
- Lightweight and non-greasy
- Easy to use
Best Lightweight Leave-In Conditioner
Whole Blends Gentle Detangling Hair Milk
This milky Garnier mist, a GH Beauty Award winner, melts through knots and nourishes hair with botanicals like oat and rice extracts and aloe juice. The spray leaves hair feeling soft and keeps it from looking dry, yet doesn’t weigh it down, 90% of testers in a study reported. “It was feather-light, and I could comb damp hair with almost no effort,” a tester said.
- Easy-to-use spray
- Lightweight
- Softens strands
Best Product for Natural Hair
Gold Series Hair Repair Combing Creme
Formulated specially for textured hair, this GH Beauty Award-winning Pantene lightweight hair moisture cream with amino acids effortlessly untangles knots to protect fragile strands from breakage. “No yanking as I brushed, and I could even use it on dry hair without residue or heaviness,” a tester said.
- Detangles natural texture
- Conditions to shield against damage
- Works on wet or dry hair
Best Hair Mask
HydraSplash Hydrating Gelee Masque
Give parched strands a “drink” of moisture without the weight thanks to Joico’s top-performing hair mask which comes in an innovative gel form. Enriched with keratin and glycerin, it gave users with fine to medium hair strong conditioning, smoothness, manageability and movement yet no heavy look or feel. Even mask-wary fans raved that it was “magic” and “a miracle.”
- Intensely hydrating and smoothing
- Gel formula doesn’t weigh down hair
- May not be rich enough for thick or textured hair
Best Scalp Treatment
Scalp Inergy And Scalp Treatment Clarifying Hair Scrub
An exfoliator for your scalp, this GH Beauty Award-winning sugar-based Nexxus scalp scrub sloughs away flakes and buildup to boost strands. “My scalp felt deep-cleaned, but not dry,” a tester found, thanks to ingredients like aloe and keratin.
- Purifies scalp skin
- Removes flakes and buildup
- Sugar may take time to rinse out of hair
Best Hair Treatment
Leave-In Molecular Repair Hair Mask
K18’s science-backed peptide hair treatment effectively strengthens chemically damaged hair, earning it a GH Beauty Breakthrough Award. GH Beauty Lab pros were impressed by performance data showing that the leave-in formula restored 82% of the strength of overbleached hair samples with two uses.
- Strengthens damaged hair
- Works quickly
Best Hair Gloss
Precision Colour Refreshing Gloss
Like lip gloss for strands, hair glosses like this GH Beauty Lab test winner from John Frieda impart a shade-boosting hint of color and shine. Tops with testers, this color gloss (in shades for blonde, brunette, red and black hair) was loved for its “easy” application and “super-shiny” results that “extend the life of hair color.”
- Delivers salon-like shine
- Refreshes hair color
Best Product for Black Hair
Royal Oils Curly Hair Product Nighttime Scalp Tonic Lotion
Customized haircare for protective hairstyles, braids and more, this water-light lotion is massaged into the scalp before bed to soothe with peppermint extract and flake-flighting pyrithione zinc. “It relieved that itchy dry feeling I get on my scalp without residue that could ruin my style,” a tester commented.
- Created for protective styles and braids
- Calms and cools the scalp
Best Product for Wavy Hair
Professionals Shea Butter and Coconut Oil Curl Defining Cream
Work a dollop of this rich Suave leave-in conditioner-curl styling cream hybrid through damp waves or spirals to enhance texture while nourishing with shea butter and coconut oil. “My curls felt soft and held their shape,” a fan reported. “I used it to touch up dry hair too.”
- Softens and lightly shapes
- Works on damp or dry hair
- Great value
Best Product for Curly Hair
Curl Define Pre-Wash Hair Treatment
Nexxus turns hair treatments upside down with this curl-specific shea butter formula, a GH Beauty Award winner. It’s made to be applied before shampooing to make detangling and softening curls easier, minimizing breakage. “My curls soaked this up and combing was a breeze,” a tester reported.
- Nourishes curls
- Protects against breakage
- May be too rich for fine hair
Best Hair Oil
Bio:Renew Argan Oil & Aloe Repair Hair Oil Mist
Shake up this featherlight Herbal Essences dual-phase mist (a cocktail of nourishing aloe juice, vitamin B5 and argan oil), then spritz all over your strands — damp or dry. The GH Beauty Award winner detangles, softens, smooths and protects against damage at once. “My hair felt so silky, yet there was none of the greasiness or heaviness like I’ve experienced with other oils,” a tester noted.
- Conditions, smooths, and detangles hair
- Not heavy or overly greasy
- Great value
Best Dry Shampoo
Refresh Dry Shampoo Foam
The winner of a GH Beauty Breakthrough Award, Kenra’s novel powder-free dry shampoo comes in a light water-based foam formula. It absorbed oil and volumized strands for an average of three days without leaving the look or feel of residue on hair, our testing found.
- No residue
- Absorbs oil
- Volumizes dry hair
Best Volumizing Hair Powder
Prêt-à-Powder
Small package, big hair: This Bumble and bumble powder dry shampoo pumped up the volume of and prolonged the life of testers’ styles in GH Beauty Lab evaluations. It gave hair more volume than any other dry shampoo tested — without leaving a heavy, powdery residue, reports showed. “My hair felt thicker,” one revealed. “It looked newly shampooed,” another said.
- Thickens and refreshes hair
- Portable and travel-friendly
- No residue
Best Hairspray
Miracle Super Hold Finishing Hair Spray Plus Keratin
Keep your style in place from morning to night by spritzing It’s A 10: It won the GH Beauty Lab’s test for having the best hold of all hairsprays tested. The spray ranked highest for ability to hold hairstyles in Lab evaluations. “Even with humid days, it kept my hair looking great,” and “It made my hair feel and look natural without any white, flaky dryness I’ve gotten using other hairsprays,” two testers said.
- Proven to hold hairstyles in place
- Not crunchy or flaky
Best Anti-Frizz Hairspray
Frizz Ease Moisture Barrier Firm Hold Hairspray
John Frieda’s hairspray was a winner of the GH Beauty Lab’s test for delivering serious staying power but zero helmet head. It earned top points for holding curls in place in the Lab’s humidity-chamber test and for not weighing down strands or flaking. “Not hard or sticky,” a tester said. “It didn’t feel like I was wearing hairspray,” yet “I’ve had no flyaway hairs at all,” another marveled.
- Works in high humidity
- Not heavy, flaky, hard, or sticky
- Tames flyaways
Best Hair Gel
Amplified Textures Shine & Moisture Finishing Gel
No ’80s gel here: This Dove alcohol-free version with hydrators like glycerin, castor oil and aloe defines and smooths strands sans stickiness or crunch. Used on damp or dry hair, the GH Beauty Award-winning gel “feels featherlight, gave my hair bounce and tamed flyaways,” a tester noted.
- Adds definition and smoothness
- Not tacky or stiff
- Great value
Best At-Home Hair Color
Nice ‘N Easy Permanent Hair Color
A GH Beauty Breakthrough Award winner and Good Housekeeping Seal holder, Clairol’s game-changing hair color kit solves the biggest dye gripes with a gentler, less chemical-scented, conditioning formula. In Lab evaluation, testers found that the color gave a natural look and good gray coverage, 79% said it left hair soft and shiny and 90% said it didn’t cause irritation. “Easy to apply and left hair extremely soft, even without conditioner,” a tester said.
- Reduced chemical scent
- Softens and adds shine
- Less irritating
Best Hair Color Root Touch-Up
Nice ‘n Easy Root Touch-Up
Extend the time between salon visits or DIY dye jobs with Clairol’s permanent color root fix kit, in a wide 28-hue range. With a brush included for easy application, it blended seamlessly with users’ current color and gave 100% gray coverage, testing showed.
- Wide shade range
- Included application brush
- Blends well with current color
Best Natural Hair Color
Plant-Based Haircolor
Salon hair color goes “green” with first-of-its-kind, GH Beauty Award-winning Biolage dye, which uses plant-based pigments. It has a wide range of 20 ammonia-free shades, with 10 ingredients at most, making it gentle enough for even damaged hair. The color had an earthy scent and went on evenly in GH Beauty Lab testing on hair samples.
- Made with plant-based pigments
- Gentle formula
- Minimal ingredients
Beauty Director
April Franzino is the Beauty Director at Good Housekeeping, part of the Hearst Women’s Lifestyle Beauty Group.
This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io
Advertisement – Continue Reading Below